Keep Your Hands Up | Every Day Tee
The bell doesn't save you. You do.
Life doesn't stop throwing punches. The question is whether you'll keep answering the bell. Keep Your Hands Up represents resilience under pressure—the discipline to stay ready, stand back up, and keep moving forward when others would quit.
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Lifestyle CollectionThe Lifestyle Collection is built for those who carry The Standard beyond the gym. Crafted from premium fabrics with elevated fits and timeless designs, these pieces are made for everyday life without compromising the mindset forged through training.
Whether you're grabbing coffee after an early workout, leading at work, or spending time with family, this collection reminds you that discipline isn't something you put on for an hour—it's something you live.
Choose the Lifestyle Collection if you want:
- Premium everyday quality
- Modern, structured fit
- Midweight comfort and durability
- Clean, timeless style
- A shirt that transitions effortlessly from training to everyday life
Because discipline doesn't end when the workout does.
Built for the StandardPrinted on the AS Colour Staple Tee (5001), this premium midweight shirt is known for its exceptional quality, soft feel, and clean, tailored fit. Made from 100% combed cotton, it offers the perfect balance of comfort, durability, and everyday versatility—built to become the shirt you reach for most.
Features- Premium AS Colour Staple Tee (5001)
- 100% combed cotton
- Midweight 5.3 oz (180 GSM) fabric
- Regular fit with a clean, structured silhouette
- Neck ribbing and reinforced shoulder-to-shoulder taping
- Preshrunk to minimize shrinkage
- Everyday wear
- Before and after training
- Casual office or coaching
- Travel
- Anyone who lives The Standard beyond the gym
The Struggle Standard Mule represents relentless resilience.
He carries the weight.
He endures the struggle.
He keeps moving forward when others stop.
Not because the load is light—but because the mission is worth carrying.
He reminds us that real strength is built through discipline, humility, perseverance, and the willingness to do the hard things, day after day.
Carry the weight. Do the work. Never complain. Finish the mission.
The Standard isn't given. It's earned.
Suffer Forward.
Fiber composition
Solid colors are 100% cotton, heather colors are 85% cotton, 15% viscose
With side seams
Located along the sides of a garment, they help to hold the garment's shape longer and give it structural support
Neck and shoulder tape
Twill tape covers the shoulder and neck seams to stabilize the back of the shirt and prevent stretching
Ribbed knit collar without seams
Ribbed knit makes the collar highly elastic and helps retain its shape
DTF inner neck labels
The inner neck labels offered by a variety of print partners are printed using the Direct-to-Film (DTF) print method, while the rest of the prints are done with the Direct-to-Garment (DTG) method.
Do not iron; Machine wash: cold (max 30C or 90F); Do not bleach; Do not tumble dry; Do not dryclean.
Accurate shipping options will be available in checkout after entering your full address.
Any goods purchased can only be returned in accordance with the Terms and Conditions and Returns Policy.
We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
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