Embrace the Suck | Everyday Tee
Comfort has never produced greatness.
Recovery isn't optional—it's part of the work. Embrace the Cold is a reminder that growth often comes from choosing discomfort on purpose. The Ice Bath Mule may look miserable, but he understands what every disciplined athlete knows: the best results are earned by doing the things you'd rather avoid.
Lifestyle CollectionThe Lifestyle Collection is built for those who carry The Standard beyond the gym. Crafted from premium fabrics with elevated fits and timeless designs, these shirts are made for everyday life without compromising the mindset forged through training.
Choose the Lifestyle Collection if you want:
- Premium everyday quality
- Clean, modern fit
- Midweight comfort and durability
- Timeless, versatile style
- A shirt built for work, training, and everyday life
Built to Live the Standard.
Built for the StandardPrinted on the AS Colour Staple Tee (5001), this premium midweight shirt is crafted from 100% combed cotton for exceptional comfort, durability, and a clean, structured fit. Designed to be your everyday essential, it's built to look as good after the workout as it does during the rest of your day.
Features- Premium AS Colour Staple Tee (5001)
- 100% combed cotton
- Midweight 180 GSM (5.3 oz) fabric
- Regular fit
- Preshrunk to minimize shrinkage
- Built for everyday comfort and durability
- Recovery days
- Cold plunges
- Post-training
- Everyday wear
- Coaches
- Anyone who chooses discomfort on purpose
The Struggle Standard Mule represents relentless resilience.
He carries the weight.
He endures the struggle.
He keeps moving forward when others stop.
Not because the load is light—but because the mission is worth carrying.
Carry the weight. Do the work. Never complain. Finish the mission.
The Standard isn't given. It's earned.
Suffer Forward.FREE SHIPPING ON ALL ORDERS
Fiber composition
Solid colors are 100% cotton, heather colors are 85% cotton, 15% viscose
With side seams
Located along the sides of a garment, they help to hold the garment's shape longer and give it structural support
Neck and shoulder tape
Twill tape covers the shoulder and neck seams to stabilize the back of the shirt and prevent stretching
Ribbed knit collar without seams
Ribbed knit makes the collar highly elastic and helps retain its shape
DTF inner neck labels
The inner neck labels offered by a variety of print partners are printed using the Direct-to-Film (DTF) print method, while the rest of the prints are done with the Direct-to-Garment (DTG) method.
Do not iron; Machine wash: cold (max 30C or 90F); Do not bleach; Do not tumble dry; Do not dryclean.
Accurate shipping options will be available in checkout after entering your full address.
Any goods purchased can only be returned in accordance with the Terms and Conditions and Returns Policy.
We want to make sure that you are satisfied with your order and we are committed to making things right in case of any issues. We will provide a solution in cases of any defects if you contact us within 30 days of receiving your order.
See terms and conditions